Collective intelligence is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals. It is something that has become much more prevalent since the advent of social networking. Much of what goes into on-line marketing comes out of collective intelligence. One of the most interesting aspects of collaborative intelligence is “peering”.
Peering is often described as a Horizontal organization because it does not have a competitive or hierarchal agenda. In this environment users are free to modify and develop an idea provided that they make it available for others. Peering succeeds because it encourages self-organization – a style of production that works more effectively than hierarchical management for certain tasks. Relating to computer science this is what the concept of “Open Source Software” is based on and the internet as we now know it with Wikipedia and other such information vehicles is based on this model.
Sharing: Here an organization is willing to share some ideas while maintaining some degree of control over others, like potential and critical patent rights. Limiting all intellectual property shuts out opportunities, while sharing some expands markets and brings out products faster.
Collective intelligence in general and peering in particular can create a more productive and efficient work environment.
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Lewis Harrison is a copywriter, motivational speaker and best selling author. His website is at http://www.askLewis.com
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